Gentle Monster High School | Exhibition/Pop-Ups to Visit in Seoul #2

Gentle Monster is back with an immersive campaign to showcase their 24 Optical collection. The Korean eyewear brand’s pop-up spaces in Seoul and Beijing have taken over our feeds and have become a must-visit spot.

To make the online shopping experience more immersive, users can create their own “GENTLE HIGH SCHOOL” AI Student ID card.

For those who are able to visit any of the pop-up stores in either Seoul or Beijing, visitors are invited to wear the Gentle Monster school uniforms and check out their latest collection in the store! The immersive experience gives visitors the opportunity to feel part of the collection, allowing them to see themselves in the eyewear.

Both locations will run from November 2 until January 14, 2024!

It seems like a very fun pop-up. I'll definitely visit and make my ID card too!

The last Gentle Monster pop-up at Seongsu was really great. I have high expectations for this one. :)